Nástroj pro automatické generování produktových nabídek, letáků a katalogů

Abstract

The content of this master thesis is to create a web application to generate special offers and flyers. The theoretical part describes the overall topic of marketing and reaching customers in the context of the intenet. In the introduction of theoretical section there are described the current marketing channels used by traders on the internet and why you need to look constantly for new channels. Then there is described the creation and distribution of special offers. The theoretical part also deals with the preparation of documents for printing flyers and describes the PDF format which is most commonly used for electronic distribution of special offers. It discusses current solutions for creating graphical materials for flyers. The practical part describes the implementation of own, narrowly focused tools to generate and create flyers. In this part there are included analysis of the functional requirements of new solution and based on them is exposed to the context diagram and complete data analysis. Furthermore, the work consists of use case diagrams and describes the various processes of the system. Further, there is the practical implementation of the analyzed application, which includes the selection of a platform and DBMS, and description of the programming activity. The conclusion describes the conditions for the operation of the application and demonstrates application. Further, there is described the evaluation of the applikacation compared to competing appliactaions and there are proposed possible extensions for the system.