Volba vhodného běžného účtu pomocí vícekriteriálního rozhodování

Abstract

The bachelor thesis is focused on selection of the optimal option of current accounts which are saled by bank institutions. This selection is based on multi-criteria assessment methods. The bachelor thesis is divided into 5 parts. First chapter is an introduction. The second chapter focuses on characteristic of pasive banking products. Next chapter is about methods of multi-criteria assessment. In fourth, practical chapter. Here are described various current accounts which are considered in decision- making, then the needs of decision-maker and then selection of optimal curren account based on Saaty method and Weighted sum product method. The next part of this chapter are scenarious analysis. These are describing a competition between bank institutions. Ending chapter is a conclusion of results of application the multi-criteria decision-making. The optimal product is a product saled by Fio banka, a.s. In the first scenario analysis is described that any bank product can compete with this product. In the second analysis a product of ČSOB is equal to product of Fio banka.Enterpreneus is now a client of ČSOB bank. Enterpreneur can decide if he stays as a client of ČSOB but with different condicions, or if he becomes a Fio banka´s client.