Analýza image města Karviná

Abstract

This bachelor's thesis analyzes the image of Karviná city from the view of city residents and from the view of people from other cities. The aim of this thesis is to evaluate image of the city based on the analysis and to propose recommendations to improve the image . Thesis is divided into theoretical abd practical part . Theotecial part defines the terms as image or city marketing in practical part is the image analysis and formulation of the proposed recommendations .