Marketingová analýza zdrojů konkurenčních výhod vybraných speciálních profilů

Abstract

In this bachelor thesis are described new possibilities of directions of development of the product portofolio in a company, which makes unique products with a technology of special rolling. The theoretical part is dedicated to marketing, especially to marketing analysis and research and also to the the rolling technology. The practical part is focused on the description of the products, which the company already produces and subsequently on the description of completely new products, which might have application in the market.