Fotbalové kempy mládeže jako oblast podnikání

Abstract

The aim of this thesis was to focus on the business of football youth camps with the tools to bring marketing mix closer to their promotion, organization and running. In the chapter theoretical introduction into the issues were approached concepts like management and marketing, related sports management and sports marketing, marketing mix, business, youth sports training, education system of football coaches and methods of collecting primary data. Instruments of marketing mix on youth football camps were applied in the following chapter. Chapter 4 contains a summary of research results and proposals for the establishment of a football camp.