Využití rozšířené a virtuální reality ke zviditelnění produktů a firem

Abstract

The aim of the bachelor's thesis is to determine the openness of manufacturing companies in the Czech Republic and to approach the decision-making steps that lead to the implementation of new elements in commercial marketing areas. For companies that refuse to accept technology, understand their decisions again and describe what they see as the problem. In the first part, I approach the theoretical level of virtual and augmented reality. Its history, trends, and technical foundations. In the second part, we find the results of a questionnaire survey and a transcript of in-depth interviews that were conducted with representatives of manufacturing companies. In the chapter Suggestions and recommendations and Conclusion, I then summarize all the knowledge gained from the research and describe the pros and cons arising from the use of technology in the future.