Návrh vhodné marketingové strategie pro nový e-shop
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The diploma thesis focuses on designing a marketing strategy for an e-shop offering personalized magnets. The aim is to understand consumer behavior in the online environment and propose an effective marketing approach. Data were collected through an online survey and analyzed using statistical methods in IBM SPSS. The thesis includes market segmentation, identification of online shopping barriers, and a proposal of specific marketing tools and recommendations. The results can serve as a basis for guided brand development and growth.
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marketing strategy, e-shop, personalized products, magnets, consumer behavior, online shopping, questionnaire survey, market segmentation, cluster analysis, factor analysis, IMC, digital marketing, brand strategy, diploma thesis