Analýza konkurenceschopnosti podniku na výrobu měřících přístrojů

Abstract

The aim of the bachelor thesis is to evaluate the competitiveness of the COMET SYSTEM s.r.o. company and to make suggestions for improve on the basis of the analysis. In the first part, there are defined the theoretical-methodological basis of competitiveness and methods of evaluation. The second part of the thesis include introductions of a selected company and application of analyses to the company from the theoretical part of the thesis. The following methods were applied in the bachelor thesis: Porter’s model of five competitive forces, PEST analysis, financial analysis and SWOT analysis. On the basis of factors from the SWOT analysis there are described recommendations for competitiveness reinforcement of selected company.