Analýza preferencí spotřebitelů na trhu přístrojů audiovizuální stimulace

Abstract

The theme of the thesis is " Consumer Preference Analysis for an Audio-visual Stimulation Technologies". This work deals with a question of less known stimulation machines, which are known best by the lay public such as "mind machines". At the beginning of the work there are included theoretical resources of a consumer behaviour, including a theory of preferences.

Next the work deals with characteristics of home trade with mind machines, which shows specifics and problematic areas of these products. The output of this part is a summary of basic preferences and problematic areas on this market. Primary research follows these results, this research is done through questionnaires. Research information are in the separate part of this work. They are analyzed by diverse statistic methods and interpreted afterwards.

The own suggestions and recommendations to the concerned subjests on our market are the most important part of the thesis. They are based on data and interpretations of the thesis.