Analýza konkurence na trhu rozvážkových služeb

Abstract

Topic of this bachelor thesis is competitive analysis on the delivery services market. Thesis deals with comparison of the various competitors on this market. The target is to gain information about strengths and weaknesses of watched companies. Based on information acquired during this research, proposals and recommendations for watched companies' improvements have been created. The research took place in Ostrava. Five local market companies, selected based on specific parameters, have been compared. These parameters included Ostrava-Zábřeh delivery area, and similar business sizes from the point of view of employees and delivery vehicles counters. Primary information collecting was realized using Mystery shopping, Mystery calling, Mystery mailing and internet communication benchmarking methods. The result is a fact that none of the tested companies fully profits from its potential and there are still many opportunities for new companies to join the market.