Analýza turistické atraktivity Baťova kanálu

Abstract

The subject of this bachelor thesis is a description of the places of interest on the Bata Canal. The aim of this work was to identify what places of interest are on the Bata Canal there and to measure the remarks of the water way for tourists. The first part of this work deals with theoretical solutions in the tourist industry and technical sights. In the practical part of this work there is a result overview of the marketing research and the personal survey. On the basis of the questionnaire survey including field research results there were four suggestions made which could help to make a better place of interest of the Bata Canal.