Řízení nákupního marketingu ve velké strojírenské společnosti

Abstract

This thesis deals with the management of purchasing marketing in Vitkovice Heavy Machinery. It is a large engineering company that is a member of Vitkovice Machinery Group. The first part deals with the theoretical background, which I use for practical processing. In the practical part analyzes the current status of the purchasing process and suggest the most appropriate methodology for the selection of suppliers. It was proposed measures that may lead to increased efficiency of suppliers.