Analýza marketingové komunikace autoškoly

Abstract

The aim of this thesis is to analyze the marketing communication of driving school. Based on the results of marketing research there are formed proposals and recommendations for eliminating shortcomings of marketing communications. The characteristics of the driving school and corresponding marketing environment are described in the theoretical part, so as the theoretical basis for the marketing communications and the specifics of marketing services. The methodology of marketing research is also described. The practical part is focused on the analysis of data gained through questionnaires survey. The suggestions and recommendations how to improve marketing communication of the driving school are presented to better competitiveness of the driving school.