Marketingová analýza produktů finanční společnosti

Abstract

The bachelor thesis is focused on the marketing analysis of the selected financial company. The following bank institutions have been selected: Česká spořitelna, a.s.,Air bank a.s., Equa bank, a.s.and ČSOB, a.s. The thesis is divided into the six chapters.The first chapter is the introduction and sixth one concludes it. Second chapter is the characteristics of the selected banks. The third chapter describes product and methods of the research. The theoretical part describes the product itself together with the methods of product managment. At the end of the practical part I propose some possible improvements related to campany strategy based on the questionnaire analysis. The method used in the thesis is BCG matrix.