Návrh a realizace internetového obchodu s optimalizací pro vyhledávače

Abstract

The aim of the thesis is design and implementation of the e-shop focusing on the area of sales and building of fireplaces and stoves. The thesis is divided into four main parts. In the first chapter are theoretically described important aspects affecting development and maintenance of the e-shop. The following chapter analyzes initial website and define requirements for new e-shop. The aim of the third chapter is design and implementation of the e-shop including keyword analysis, competition analysis and following search engine optimization. The last chapter focuses on the analysis of traffic and evaluation of benefit.