Analýza vnímání reklam na sociální síti

Abstract

This bachelor's thesis deals with the analysis of the perception of advertising on the social network Facebook. The thesis describes the characteristics of social network Facebook and advertisement that influence here. It also deals with the theoretical bases of online advertising. The main objective was to analyze the perceptions of users on the social network Facebook and its relation to the advertisement that appears on your Facebook page. As a data collection method was selected electronic questionnaire survey. In conclusion, the results from analysis of the perception of social network were summarized.