Návrh event marketingu pro wellness studio
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Hrdinová, Sandra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of my diploma thesis is to organize event as a wellness weekend for customers of Wellness studio Lady. There are executed two different researchs. The first research is executed by individual interviews with clients of studio Lady. The aim is to find how they imagine the wellness weekend. The second research is executed by questionnaire survey and is focused to the future of Wellness studio Lady. It is the additional research which task is to determine which services, procedures and improvements customers prefer.
Description
Import 04/07/2011
Subject(s)
event, event marketing, markeitng communications, wellnes weekend, customers