Informovanost spotřebitelů o regulaci reklam
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Vysoká škola báňská – Technická univerzita Ostrava
Abstract
Tato bakalářská práce se zaměřuje na povědomí spotřebitelů o právní úpravě, regulačních orgánech a etických normách v oblasti reklamy. Cílem práce bylo zjistit, jak spotřebitelé vnímají reklamu. Do jaké míry jsou informování o pravidlech a regulacích a jaké k tomu mají postoje. Zvolené byly dvě hypotézy. První byla zaměřena na větší informovanost spotřebitelů na základě vyššího stupně vzdělání a druhá se týkala častého zobrazení klamavé reklamy na sítí Facebook. K dosažení cíle byl vytvořen dotazník, který obě hypotézy potvrdil.
This bachelor thesis focuses on consumer awareness regarding legal regulations, regulatory authorities, and ethical standards in the field of advertising. The aim of the thesis was to examine how consumers perceive advertising, to what extent they are informed about advertising rules and regulations, and what attitudes they hold toward them. Two hypotheses were formulated. The first focused on the assumption that consumers with a higher level of education are better informed, and the second concerned the frequent appearance of misleading advertising on the social media platform Facebook. To achieve the objective, a questionnaire was created, and both hypotheses were confirmed by the results.
This bachelor thesis focuses on consumer awareness regarding legal regulations, regulatory authorities, and ethical standards in the field of advertising. The aim of the thesis was to examine how consumers perceive advertising, to what extent they are informed about advertising rules and regulations, and what attitudes they hold toward them. Two hypotheses were formulated. The first focused on the assumption that consumers with a higher level of education are better informed, and the second concerned the frequent appearance of misleading advertising on the social media platform Facebook. To achieve the objective, a questionnaire was created, and both hypotheses were confirmed by the results.
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reklama, právní úprava, etické normy, regulační orgány, spotřebitel, nekalá soutěž, klamavá reklama, reklamní prostředky, ochrana spotřebitele, advertising, legal regulation, ethical standards, regulatory authorities, consumer, unfair competition, misleading advertising, advertising tools, consumer protection