Analýza marketingové komunikace pizzerie

Abstract

The topic of the bachelor thesis is the analysis of marketing communication of Pizzeria na Výsluní. The theoretical part describes key terms related to marketing communication. There is also description of the pizzeria and its serveces. Practical part examines methodology research of surveyed data with interpretation. The aim of this research was to examine the current situation of marketing communication in Pizzerie na Výsluní and suggest improvements.