Adrenalinový cestovní ruch ve Zlínském kraji

Abstract

My bachelor's thesis focuses on adrenaline tourism in the Zlin region. This isn't an established market but is developing fast. The thesis is divided into two parts, theoretical and practical. The theoretical part describes tourism and individual adrenalin activities you can find in the Zlin region. The purpose of an individual sports description is to closely specify it's main features and evaluate it's physical, mental and financial level for potential customer. The practical part of the thesis analyzes adrenaline sport operators and compares them in a given sport. The main criteria for comparison is the price and portfolio of services provided. The main aim of this thesis is the comparison of adrenaline sports, to point out ,and exploit the potential of adrenaline tourism and suggestions on how to improve the situation is the Zlin region.