Analýza nákupního chování zákazníků prodejny se spodním prádlem

Abstract

This thesis focuses on the customer behaviour in the store with nightwear and underwear. Aim of this study is to analyze customer behavior in the shop Nelly, which is located in a LASO mall. Indirect observation technique was used for data collection. Based on the results of the research, were suggestions and recommendations provided for the retail unit, which could be used the company and shop owner.