Strategická analýza podniku

Abstract

This work is focused on the strategic analysis of TNM, s.r.o., company providing children’s wear, toys, sports wear and gift goods. Firstly, the theory about strategy creating, strategic thinking and methodology is discussed. The second part introduces the company, its goals and strategies. The third part contains practical analysis of company’s situation, external analysis, SWOT analysis and financial analysis. Finally, particular recommendations for improvement the current situation are provided.