Analýza vnímání webových stránek časopisu

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Authors

Smolková, Petra

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The aim of the work is to find out, how visitors perceive the website of the magazine "Sokolská 33". The first part is the description of the journal "Sokolská 33". The work also deals with theoretical aspects of Internet marketing, webdesign and perception. Another part includes a research, which was conducted by using a questionares. Target segment were students of Faculty of Economics. The survey aimed to find out, what is the effect of the website onto the students and how students are satisfied with them from different perspectives. From the achieved research results were made final suggestions and recommendations.

Description

Import 04/07/2011

Subject(s)

Website, Sokolská33, webdesign, perception, journal, internet marketing

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