Analýza marketingové komunikace sportovního klubu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The content of the bachelor thesis is marketing communications of the volleyball club VK Ostrava. This thesis is focus on communication tools which are actually used by the club. Their analysis was performed through a questionnaire survey and according to evaluation were suggested possible options of their maximum utilization.
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Import 02/11/2016
Subject(s)
Sports marketing, marketing communication, sports club, volleyball