Teritoriální a oborová analýza možnosti prodeje vybraného produktu

Abstract

The major issue of this Master’s thesis is territorial and sectoral analysis of the sale possibility of the forged seamless tubes from the Vítkovice Hammering a.s. In the theoretical part of the thesis I describe entities such as value chain, international market segmentation and company environment. The practical part familiarized the readers with the Vítkovice Hammering a.s., discover the sectors in which the forged seamless tubes are applied, identify countries that are the best candidates for Vítkovice Hammering a.s. to entry in with forged seamless tubes, identify the potential customers for Vítkovice Hammering a.s. in the context of forged seamless tube. On the basis of the analysis the own proposal how to entry to the market is suggested.