Analýza známosti značky výrobce potravin
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this study is to determine brand awareness of the food producer.
Data were obtained by personal interviews, by the technique of appropriate opportunities using marketing tool questionnaire.
The evaluation has been processed using data matrix and software MS Excel.
The main result of the food producer's brand recognition is determined on the level of 35%.
Based on the results, it is possible to apply suggestions improving brand awareness.
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Import 02/11/2016
Subject(s)
Analysis of Brand Awareness, Personal interviews, Food Producer, Brand