Analýza marketingového mixu divadelní kavárny

Abstract

This bachelor thesis focuses on the analysis of the marketing mix of the theatrical café Café bar G in Ostrava. The aim of the thesis is to determine how customers perceive the individual elements of the marketing mix and to propose recommendations for its improvement. The research was based on a questionnaire targeting customer satisfaction. The results show that visitors appreciate the atmosphere but criticize the slow service and limited product range. Based on the findings, specific changes were proposed in promotion, product offering, and customer service.