Analýza chování uživatelů oficiální stránky fakulty na sociální síti Facebook

Abstract

The topic of this bachelor's thesis is "Analysis of Users Behavior on the Faculty Official Facebook Page". Analysis of users behavior covered the official page of Faculty of Economics VSB - TUO. The aim of this thesis is analyzing users activity on the faculty official Facebook page and draw useful conclusions for administrators of this page. The method used for this researched is called analysis of secondary data provided by Facebook. Marketing on Facebook and forms of propagation on Facebook are described in the theoretical part. The environment of the school and individual effects acting in this environment are listed in the following chapter. The practical part is devoted to methodology of marketing research, processing and interpretation of results. Defined suggestions and recommendations which results from the analysis and which should increase activity of users on the faculty official Facebook page.