Strategická analýza podniku

Abstract

The aim of my bachelor thesis was to make a strategic analysis of the Free company, plc. The company is located in the market of mobile operators as one of the four companies that operate there. Analysis and assessment of possible proposals for change are carried out at the very end of the thesis. Bachelor thesis consists of three main parts. The first part describes the theoretical approach of developing a strategy and characteristics of strategic management. In the second part, theoretical knowledge is applied to a specific company. In the last part of the thesis is a summary and recommendations for future development of the company.