Mezigenerační analýza spotřebitelských postojů na trhu s tetováním

Abstract

This bachelor thesis is focused on the intergenerational analysis of consumer attitudes in the tattoo market The theoretical part describes the environment and characteristics of this market and tattoos. The second part is focused on the theoretical basis of the analysis of consumers attitudes. Primary and secondary data were used for this thesis. To obtain primary data, a questionnaire was created which was completed by 904 respondents. Secondary data were taken mainly from professional literature and internet sources. Interpreted data taken from research shows opinions on tattoos by the baby boomer generation, X, Y and Z. They also show motives as to why people may or may not want tattoos and how opinons differ in relation to gender or education.