Optimalizace webové stránky
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
This bachelor thesis deals with the optimization of a website. The aim was to design and implement a new web solution that is modern, clear and technically efficient. The thesis combines the theoretical background of web design and SEO with the practical application of a specific project. The focus was on technical analysis, improving the user experience and connecting to tools such as Google Analytics or Google Search Console. The result is a website that meets current requirements for performance, security and marketing usability.
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website optimization, SEO, user experience, web design, content management system, digital marketing