Návrh na zvýšení návštěvnosti knihovny
| dc.contributor.advisor | Ostrožná, Jana | cs |
| dc.contributor.author | Ďuranová, Martina | cs |
| dc.contributor.referee | Pastrňáková, Magdalena | cs |
| dc.date.accepted | 2011-05-25 | cs |
| dc.date.accessioned | 2011-06-30T08:00:51Z | |
| dc.date.available | 2011-06-30T08:00:51Z | |
| dc.date.issued | 2011 | cs |
| dc.description | Import 04/07/2011 | cs |
| dc.description.abstract | Cieľom mojej diplomovej práce bolo, po vykonaní komplexnej analýzy súčasného stavu, stanoviť návrhy a doporučenia na zvýšenie návštevnosti Krajskej knižnice v Žiline. Výskum bol vykonaný prostredníctvom osobného dotazovania v priestoroch centrálnej budovy knižnice. Z výsledkov analýzy som následne zostavila návrhy a doporučenia na zvýšenie návštevnosti. | cs |
| dc.description.abstract | The aim of my diploma work was to state some suggestions and recomendations to increase a visit rate of the Regional library in Zilina after a complex analysis of an actual situation. My research has been done by the personal enquring in the central building of the library. From the results I have finally stated some suggestions and recomendations to increase the visit rate. | en |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.description.result | velmi dobře | cs |
| dc.format.extent | 1489415 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | DUR124_EKF_N6208_6208T062_2011 | |
| dc.identifier.uri | http://hdl.handle.net/10084/84960 | |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.rights.access | openAccess | |
| dc.subject | Knižnica | cs |
| dc.subject | návrhy | cs |
| dc.subject | doporučenia | cs |
| dc.subject | analýza | cs |
| dc.subject | dotazovanie | cs |
| dc.subject | výskum | cs |
| dc.subject | library | en |
| dc.subject | suggestions | en |
| dc.subject | recomendations | en |
| dc.subject | analysis | en |
| dc.subject | enquiry | en |
| dc.subject | research | en |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.thesis.degree-level | Magisterský studijní program | cs |
| dc.thesis.degree-name | Ing. | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.title | Návrh na zvýšení návštěvnosti knihovny | cs |
| dc.title.alternative | The Design of Increasing Visit Rate for the Library | en |
| dc.type | Diplomová práce | cs |
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