Benchmarking vybraných obchodních bank v České republice
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Foltýnová, Michaela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis is developed benchmarking of selected commercial banks in the Czech Republic. Thesis is devided into five parts, in the first part, there is described the historical development of the Czech banking. In the second part, there are explained the basic theoretical concepts related to benchmarking as a tool of strategic management. The third part contains a brief description of the ten selected commercial banks appearing on th Czech banking market. In the next part there is performed comparison of established criteria on the basis of client model and the final processing of benchmarking using selected methods of strategic analysis. The final part of this thesis includes a general assessment of detected results.
Description
Import 11/07/2012
Subject(s)
benchmarking, bank, criterion, method, bank product, check,account, interest