Analýza marketingové komunikace sportovního klubu

Abstract

The theme of bachelor thesis was to analyze the current state of marketing communications and design of such communication when using different instruments so as to best respond very objective and the possibilities football club Slavia Staškov . The work is divided into seven chapters, and consists of theoretical and practical part . In the theoretical part is analyzed: theoretical basis of marketing communications sports club , sports club characteristics. The practical part focuses on the analysis of marketing communications Sports Club Slavia Staškov , analysis of the questionnaire and proposals and recommendations.