Návrh projektu pro turistické využití hornických kolonií v Michálkovicích

Abstract

In thesis are presented problems of miner’s colonies in the territory of city district Michálkovice. At the beginning I attend to characteristic and analysis of city district Michálkovice in light of selected indicators. In the next chapter are presented information about three miner’s colonies which are located in Michálkovice. Pivotal chapter of this thesis is project proposal for new improvement of miner’s colonies, where is compiled analysis of stakeholders, problem tree, analysis objectives, logical framework approach and marketing mix. In this section is described product of project, newly created tourist route around miner’s colonies. Whole thesis contains charts, pictures and diagrams.