Možnosti zvýšení návštěvnosti kina
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Doleželová, Irena
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis analyzes current situation of Vsetin's cinema Vatra. The aim was to find the cause of the low visit rate and suggest solutions that would help increase visit rate. The data required for analysis were obtained through quantitative research, conducted by private inquiries. In my work I also concentrated on the analysis of satisfaction. In end of the thesis there are suggestions for changes in the marketing mix, based on the analysis results.
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Import 04/07/2011
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Services, marketing research, cinema, satisfaction, questionnaire survey, marketing mix