Aplikace moderních trendů v marketingové komunikaci pro mlékárnu
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Čaňová, Aneta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of this thesis is the application of modern trends in marketing communication in dairy company. Object of this thesis is analyze modern communication trends and devise the best of the trends for Mlékárna Valašské Meziříčí. Object of the communication trends which were devised, is the visibility from Mlékárna Valašské Meziříčí portfolio products and expansion threw new trends like guerilla marketing, social marketing, digital marketing etc. This research is formed by questionnaire and individual conversations.
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Import 26/06/2013
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guerilla marketing, viral marketing, digital marketing, social marketing, event marketing, product placement, individual conversations