Marketingová podpora zájmu o vysokoškolské studium technického směru

Abstract

This diploma thesis is focused on marketing of universities. Specifically, on support higher education in technical field. As a practical example was selected VSB - Technical University of Ostrava. In the practical part was analyzed product, price, distribution and communication. We were also carry out marketing research. The question was, what marketing tools are used by individual faculties. The aim is to analyze and evaluate marketing activities VSB - Technical University of Ostrava, as well as formulating recommendations that could help improve communication with clients of the school.