Analýza spotřebitelského chování zákazníků fanshopu

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Authors

Řondek, Pavel

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

My Bachelor`s thesis describes an analyze of customer behavior during a purchase in the fanshop of football`s club SK Sigma Olomouc. In the introduction of the thesis there is a description of fanshop SK Sigma Olomouc in which follows theoretical background of the customer behavior. The conclusion of the thesis contents suggestions and recommendations which could be profitable for the fanshop.

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Import 04/11/2015

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Retail, consumer behavior, SK Sigma Olomouc, football

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