Modelování vlivu vybraných faktorů na těžbu resp. poptávku nerostných surovin

Abstract

The Bachelor Thesis introduces the company DOBET, spol. s.r.o. on the basis of 4P Marketing Mix through which the Thesis offers application of propagation, product, price, and distribution within an economically centred company introduction. The Thesis contains theoretical anchoring of selected economic factors that influence the value of demand for phonolite extraction. The practical part contains analysis that implements the Pearson Correlation Coefficient and graphic depiction of interdependencies between the above-mentioned selected economic factors, the influence whereof on extraction and profits is assessed by means of formulated hypotheses that are confirmed and/or disproved on the basis of a computational analysis.