Marketingová analýza konkurenčního okolí
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Authors
David, Tomáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis deals with marketing analysis of competetive enviroment. The introduction describes business enviroment. The second part consists of description of marketing analysis tools, identification of competitors and choice of target markets. The third and also the last chapter brings own view on the possibility of a new product development process and its promotion.
Description
Import 26/06/2013
Subject(s)
marketing, analysis, competetive enviroment