Návrh marketingové komunikace pro novou oblast podnikání

Abstract

This master thesis entitled: „Designing Marketing Communication for New Business“ deals with the description of a particular company selling Christmas decorations, in its theoretical part. Then it also describes the marketing mix´s theory, marketing communication and specific elements of communication mix. In the practical part concentrates on the perform research concerning the marketing communication is carried out in this part, the data collected via a questionnaire survey is analysed and the new strategy for marketing communication, specifically for advertising campaign, is being suggested.