Analýza prostředí jako základ pro tvorbu strategie

Abstract

The target of the thesis is analyse the environment of the company and on the basis of discovered data create an appropriate strategy for a next progress of company. Analysis are described from the theoretical point of view. Chosen analysis are apply in practice and discovered data are used as a basis for a completing company strategy. Tactical tasks and recommendations are accompanied by calculations and comparisons and provide a basis for implementation of the strategy.