Financial Analysis of the Selected Company

Abstract

Nowadays,in the e-commerce industry, JD.com is one of the dominant player in the Chinese market. The aim of the thesis is to analyze and evaluate financial performance of JD.com based on annual reports from 2015-2019. the analysis will help to clear the survival environment and sustainable operating status of JD.com and reflect the financial position and development trend. It will provide information for improvement of financial management and help to gain competitive advantage in industries. Also, it can provide model basis for other transformation enterprises.