Analýza chování zákazníků na trhu pečiva
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Slavíková, Alžběta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The main objective of my thesis was to analyze buying behavior of customers of hypermarket Globus in Ostrava. The questionnaire was used as a method to collect data about customers. There were two forms of the questionnaires: written and personal asking. This survey was conducted in hypermarket Globus in Ostrava.
Description
Import 05/08/2014
Subject(s)
buying behavior, consumer, retail, hypermarket Globus Ostrava, pastry market