Návrh věrnostního programu pro filharmonii

Abstract

The main objective of this thesis was to design a loyality program that would make customer satisfaction and motivate them to increase the frequency of visits. At the same time a secondary objective in the form of finding basic information about visits was defined. These basic data included frequency of visits, information channels, dates and time preference of concerts etc. The result of this thesis was to determine the positive attitudes of respondents to the introduction of a loyalty program and its proposal that would include immediate discounts on entrance fees, special offers for club members, collecting points for the purchase and subsequent exchange for free tickets, possibility of preferential purchase tickets and regular information about new developments. It was also found that respondents prefer a start date for concerts on Thuersdays and Fridays between 6 p.m. and 8 p.m. and information by email.