Propagační program vybrané společnosti

Abstract

This bachelor work focuses on promotional programme of Gerych – první svářecí s.r.o. company. First period of the theoretical part describes activities of the company and its regional marketplace situation. In the second period the theory of business marketing communication instruments is defined and from this theory the analysis of current state of promotional programme of chosen company unreels. Practical part is composed by resume of theoretical knowledge and theses are applied as an offer of possible changes and arrangements in the closure to increase effectiveness of current promotion and approach assigned intentions of the company.