Analýza marketingového mixu ve společnosti OSTROJ – HANSEN + RAINDERS spol. s r. o.
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Date issued
Authors
Hulvová, Michaela
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200904966
Abstract
This bachelor work focuses on a marketing mix analysis of Ostroj – Hansen + Reinders Ltd, an Opava-based company. There is a theoretical definition of 4P in the work. Next, the marketing mix of the company is analysed, it means a product, its price, distribution and promotion are analysed consecutively herein.
Description
Import 02/09/2009
Subject(s)
marketing mix, product, price, distribution, promotion