Podnikatelská etika a její aplikace v mediální firmě

Abstract

The target of this bachelor thesis is to consider all aspects of business ethics and focus on the ethical codes of the selected media companies located in the Czech Republic. The second chapter explains the keywords dealing with ethics in general and immediately followed business ethics and its development in our country and the world. The second chapter ends with problems of contemporary ethical challenges that are an important part of everyone´s life. Chapter three is devoted to the analysis of codes of ethics, internal rules and violations of the Code of Ethics of the Czech Television and Ethics code of journalism. The last part of the thesis is the conclusion which summarizes all of information identified.