Hodnocení konkurenčního prostředí podniku působícího v oblasti fotovoltaiky

Abstract

The diploma thesis focuses on the evaluation of the competitive environment of a company operating in the field of photovoltaics. The aim of the thesis is to analyze the market position of a selected company and to propose measures to enhance its competitiveness based on conducted analyses. The thesis is grounded in theoretical concepts of competition and competitive advantage and applies selected analytical tools, namely PEST analysis, Porter’s five forces analysis, financial analysis, the pairwise comparison method, and SWOT analysis. The analysis of the company’s external and internal environment enables the assessment of its competitive position relative to its main competitors. The results indicate the need for more efficient use of financial resources, stabilization of human resources, and a stronger focus on new market segments. Based on these findings, specific recommendations are proposed to strengthen the company’s market position.